It’s no more a surprise that people are working from home currently and may never return to the workplace as they once knew it. The question is – Where does the company culture stand amid these catastrophic times? What difference does it make to the success of your organization and solidarity among your team? Here’s a thing –

Culture of any organization has always been one of the key differentiators in determining the success of the brand, but the current crisis demands new innovative ways to manage it. The COVID-19 pandemic has allowed leaders to structure, cement, and optimize their organizational cultures and deliver great results. If in the pre-pandemic world, your company’s culture was built on these two bases – one that is strategically relevant (i.e. to manage behaviours that in turn manifest the values you want to reinforce) and strong, in a way that your people believe it is real and appreciates it, you need to rethink it.

Also Read: 5 Tips to Empower Your Employees During the Pandemic

Adaptability

Regardless of how strong and strategically aligned, your company culture is, the pandemic could weaken it unless you establish a culture that is adaptive in real-time as well. The ability to innovate, appraise, and seize new opportunities is what business leaders need to incorporate in their cultures, especially in such hysterical times.

The most effective organizational cultures help people stay focused, adapt to meet their needs, and foster inclusive environment even when working remotely.

Lead by Examples

A good leader leads by examples – he or she value transparent and timely communication. The more business leaders discuss things openly, the better the company culture. What’s new is to see how far distance can prove detrimental to the ways leaders used to communicate with their teams and management. More open discussions, clarity on business goals and expectations from employees are more important than ever before.

Also Read: 5 New Workplace Norms Every Business Leader Must Follow

Leaders sharing their personal stories of struggles during these unprecedented times can help employees come forward and talk about their challenges. When people feel included, they trust and value company culture more so.

Clear Goals & Objectives

Place of work causes a significant impact on company culture. Elucidating business goals and building a sense of solidarity among the team is far easy when in office than when people are operating remotely. Develop leaders who build strong connections with employees, communicate goals clearly and be creative in nurturing a virtual sense of camaraderie.

Foster a Culture of Competitive Advantage

To build a culture that is so powerful and irreplicable by the competitors is more important than ever so. People don’t value what they don’t trust, and a solid culture of autonomy and adaptability help them build faith in their organization.

The global crisis has given employees an opportunity to view whether a company’s enforced values and actions match with each other. That can further help them decide whether they should stay with their current organization for a long-term or act on better propositions.